bRealtime Blog

Release: Growth Of Programmatic Mobile

bRealTime’s Programmatic Mobile Marketplace Continues Exponential Growth, Reveals 682% Revenue Growth in 2014; Already Up 258% in 2015

CPXi Division Leverages Direct Relationships With Mobile Publishers Like IFLScience and Slashdot Media; Serves Custom, High-Impact Mobile Ad Units

NEW YORK, NY–(Marketwired – Mar 3, 2015) – bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue increase 682 percent in 2014, compared to 2013. This year alone, bRealTime’s revenue is up 258 percent as compared to Jan/Feb 2014.

BRT_PressbRealTime’s Programmatic Mobile Marketplace connects programmatic buyers with mobile inventory across apps, the optimized web, and the standard mobile web by giving media buyers tools to leverage direct relationships with mobile publishers. The platform provides a cross-channel programmatic offering with custom mobile capabilities, ensuring scale and performance for advertisers while maintaining quality and reliability.

“bRealTime has always been committed to efficiently monetizing 100 percent of our publishers’ inventory utilizing programmatic strategies,” said Jonathan Slavin, CRO of CPXi. “As mobile has grown as a percentage of that inventory, we have committed ourselves to staying ahead of the curve, developing custom mobile ad units and continually adding programmatic mobile capacity. We are proud that, over the past year, our mobile inventory monetization growth has outpaced the industry by almost 700 percent.”

According to eMarketer, the U.S. Mobile market will reach $175B in 2018. BIA/Kelsey predicts that by 2017, 92 percent of American mobile users will have a smartphone. While mobile web surfing is increasing, typical display inventory fails to optimize ads. Marketers that rely on buying only display inventory often see their ads reduced to fit on the phone screen, making a smaller impact on the consumer.

“As the mobile landscape continues to grow, both advertisers and publishers are looking for effective ways to serve mobile ad units programmatically,” said Brian Weigel, GM, bRealTime. “Both sides are finding that a one-size-fits all model is no longer relevant. With various custom, high-impact mobile creative ad units and multi-variable targeting attributes, bRealTime is helping demand and supply-side partners effectively deliver optimized mobile creative to audiences on-the-go.”

bRealTime has extensive experience in programmatic advertising on desktop, mobile, and tablet devices. The platform offers demand partners inventory that is optimized and shown in environments where they can have the greatest impact. Additionally, with custom high-impact ad units, such as mobile anchors, advertisers can ensure that their ads are being viewed at the right scale and size.

bRealTime has relationships with thousands of direct publishers and is able to leverage cross-channel partnerships that provide value to both the demand and supply side.

“As more of our users have come to access our content through mobile interfaces, we have placed a greater reliance on partners like bRealTime to monetize that inventory,” said Gaurav Kuchhal, Managing Director of Slashdot Media. “As the future will clearly see this trend continue to grow, we look forward to the increased revenue that bRealTime can provide.”

The platform helps publishers monetize mobile traffic and get the highest CPMs possible. By selling their mobile inventory separately, publishers are able to maximize the monetization of their sites. In fact, bRealTime has discovered that CPMs were 24 percent higher for mobile than desktop, and 57 percent higher for tablets.

Philip Sinyavsky, Head of Ad Operations of IFLScience said, “bRealtime has been one of our best partners, due to their excellent customer service and premium monetization techniques. Their custom mobile ad units help drive incremental revenue gains while ensuring user interest and engagement. They do a great job of permitting only the best ad content to display on our website.”

Read the full press release here.

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