Inside Info: What Are Advertisers Looking for from a Publisher Partner?

Moderated panel of operators with specific experience and insights into what every publisher should know from the buy-side perspective. Industry experts provide insights into the challenges and considerations of a media buyer and actionable steps that help put publishers in a better place to land the business they want.

Moderator:

Minda Smiley, Reporter, The Drum

Panelists:

Erik A. Requidan, VP of Sales and Programmatic Strategy, Intermarkets
Alex Andreyev, VP of Digital, Gravity Media
Brian Weigel, General Manager, bRealTime


A Publisher Survey: Today’s Top Challenges

Watch a panel of publisher representatives as they discuss current challenges, challenges they see on the horizon and how they are planning to succeed in the face of these challenges.

Moderator:

Sarah Sluis, Associate Editor, AdExchanger

Panelists:

William Ammerman, Head of Advertising, Frankly Inc.
Emry Downinghall, General Manager, StudyBreak Media
Felix Zeng, Dir. of Business dev./ Programmatic Sales, Weather.com
Brian Kroski, Chief Digital Officer, American Media


Build vs. Partner: How to Optimize Resources

Hear from a panel of industry executives, each with a specific story of how they either built a solutions set internally, or else partnered/outsourced to create a product solution. The conversation includes success stories but also the considerations that go into making the choice.

Moderator:

Brian Morrissey, Editor in Chief, Digiday

Panelists:

Michael Smith, SVP, Revenue platforms & Ops., Hearst Magazines Digital Media
James Russo, SVP, Client Strategy and Development, Turner
David Zapletal, SVP of Operations, Consumed Media/CPXi