Yield Optimization

Make every impression count with maximum yield optimization!

bRealTime provides our publisher partners with full service yield optimization. Our dedicated team of Publisher Development Managers works with each client to fully understand their inventory and unlock maximum value in the market. With expertise in various programmatic sales channels – including RTB, Private Marketplace and Programmatic Direct – bRealTime is able to thread in our tag-based and programmatic demand to deliver maximum monetization of your digital assets.

 

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Real-Time Bidding (RTB)

bRealTime’s real time auctions make publishers’ inventory available to the largest pool of qualified demand sources to deliver maximum reach and scale. We work with the industry’s leading networks, DSPs and Trading Desks to bolster our RTB marketplace while providing full control to our publisher partners to choose which buyers are able to bid on their inventory.

 

Private Marketplace

For publishers who want to sell their premium inventory in a more limited environment while still achieving the efficiency of programmatic, bRealTime can execute Private Marketplace deals. We are connected to the leading demand-side platforms and can build out custom inventory packages for specific advertisers based on various targeting attributes.

 

Programmatic Direct

We are able to work with publishers to set up a direct buying infrastructure whereby clients can make their inventory available to only specific buyers.  We work as an extension of your direct sales teams and expose inventory to numerous, leading media buying platforms.