Biddr°360 is the only header bidding solution that gives publishes real time control over their header bidding strategies and partners through one easy-to-use interface. Our unparalleled, end-to-end set of customizable solutions saves publishers valuable resources by providing ad-ops teams complete access and insights into their header bidding stack.
Our header bidding solution solves for a lack of publisher control and transparency in header bidding by uniting three key features into one solution.
This granular, on-demand optimization tool helps publishers reclaim ultimate control over their sites by allowing non-engineering resources, like ad ops, to adjust their header bidding stack without relying on middlemen.
Publishers use the robust analytics of Biddr°360 to strategically manage their header bidding stacks and optimize the bidding process.
This real-time feature delivers insights into each individual ad unit on the page to evaluate how each demand partner is bidding on a deeper level.
Eliminates the reliance on outside vendors and frees up internal development resources in order to properly manager header bidding on the site.
Allows for on-demand arrangements of bidder sequence, enabling and disabling partners through one self-serve user interface with no changes to the code or page needed.
Offers deep analytics, allowing for strategic management and optimization of your bidding process.
Provides real time granular insights into each bidder on each individual ad unit.
Header bidding technology provides publishers with a proven solution for increased competition, higher yield and improved operational efficiency. Through our suite of Biddr, bRealTimes header bidding products, bRealTime works with publishers in various ways to implement header bidding solutions. Based on our current ad stack and goals, we will work with you to choose the integration that is right for your business.
Performance & Optimization
Our dedicated media buying and optimization team focuses in increasing win rates and maximizing auction pressure.
Get access to our proprietary demand sources, including our internal AdReady trading desk and direct deals secured by our demand team.
Analytics & Insights
Gain valuable insights into demand partner performance via our dashboard and other analytics tools.
Continuous User Testing
Our products are extensively tested on our owned & operated network of properties to guarantee maximum yield.
"Working with bRealTime has been amazing. The people and the technology are great...We were live a couple days after conversations started, and immediately saw that bRealTime filled a specific niche for us!"
- Stephanie Snow, VP, Ad Operations; Intermarkets, Inc.
"As a publisher, it is important for us to take advantage of the latest yield optimization tactics like header bidding. Since implementing bRT Biddr last year, we have been very happy with the product and service we have received from bRealTime. We have seen a material increase in revenue and it has helped to drive up overall competition across the board.”
-Shawn Magnus, Sales Manager, Used.ca
"bRealTime was the first header bidder we signed up for NewsNow and continue to be one of the best-performing networks we work with. They really do live up to their name, as their latency is consistently the lowest, which for header bidding is critical in terms of performance and user experience."
“bRealTime’s header bidding solution has proved to be a positive addition to our ad- stack. Our integration with Biddr was very efficient, customer service is excellent, and the quality of ad’s has been top-notch.”
-Ryan Miller, VP of Advertising, Proper Media LLC
“Upon implementing Biddr technology, we realized immediate benefits. Not only bRealTime been instrumental in helping us set everything up properly, but header bidding provides a much more fair and robust system for both publishers and the advertising ecosystem. It's actually exciting to see some high value CPMs coming through which I'm sure we'd be totally missing out on had we not implemented this technology.”
-Nick Jabbour, Founder, MedsChat.com
How Does Header Bidding Work?
Publisher implements code (provided by bRT) on their page.
The ad server is set-up.
Publisher signs contract with other demand partners.
bRT integrates demand into container.
bRT optimizes speed for maximum competition & minimum latency.
The ad server evaluates the bid from the header bidding container alongside all other demand.
The winning creative is passed to the ad slot on the page and appears to the user.