PRESS RELEASE: bRealTime Announces Significant Growth in Adoption and Revenue from Header Bidding Offering
CPXi’s Programmatic Marketplace Division Sees 330% Increase in Header Bidding Revenue Since the Offering’s Launch in Q1
NEW YORK, NY–(Marketwired – May 4, 2016) – bRealTime, the preferred programmatic marketplace and division of digital media company, CPXi, today announced that it is now accessing more than 1.5 billion ad impressions, daily, thru its header bidding container offerings and this number is expected to double by the end of Q2.
Only three months after first announcing the launch of its branded header bidding solution set, Biddr, bRealTime has seen tremendous growth in adoption and revenue. At the beginning of Q1 bRealTime’s Biddr went live with just over 100 integrated websites. By the end of Q1, this number was 480 and is now at 514. With momentum that shows no sign of slowing, Biddr is now the the division’s largest single source of revenue, a position that was until recently held by its tag based buying offering. Highlighting that fact, publishers who implemented one of bRealTime’s Biddr solution sets saw on average 3x higher revenue and CPMs compared to publishers running with traditional ad tag executions.
“We knew that publishers would quickly realize the value of integrating our header bidding code, and with the exposure the technology has received in the industry press, we have seen growth in adoption surpassing our original expectations,” explained bRealTime GM, Brian Weigel. “Of course, it helps that our integration and optimization teams are truly amazing at what they do, making the process seamless and simple for our partners.”
At the heart of the offering’s rapid adoption are the success stories being realized by bRealTime’s publisher clients. “Working with bRealTime has been amazing. The people and the technology are great. Their team helped us catch a bigger problem and saved us significant revenue. We have also seen an overall increase in CPMs since launching Biddr,” said Stephanie Snow, VP of Ad Operations for Intermarkets, Inc. “We were live a couple days after conversations started, and immediately we saw that bRealTime filled a specific niche for us.”
Through Biddr, bRealtime offers three integration options for publishers to leverage its header bidding technology. Based on a publisher’s current ad stack setup and goals, bRealTime will choose the integration that is optimal. Specifically, Biddr includes:
- Biddr+ is a container solution that allows bRealTime to manage third party exchanges and SSPs, all competing within one header integration.
- bRT Biddr is a direct integration that allows the bRealTime marketplace to compete in real-time against the publisher’s current demand stack.
- Biddr API is a solution for publishers who have their own header bidding stack, enabling bRealTime to seamlessly integrate via standard API protocol.
This press release was originally posted on MarketWired.com. Click here to read the full press release.