The Biddr360 Dashboard provides publisher clients deeper insights into the metrics behind bidders, impression level revenue, bid volume, fill rate, and discrepancy management. The Dashboard includes comprehensive filtering methods giving you the ability to modify your data views based on individual needs of data sets and insights.


Filtering

Within the dashboard, you have the ability to filter your data sets. By simply clicking the dropdown in the filters, you can filter by the following: Date, Interval, by Ad Units, Domains, Ad Sizes, Bidders. When adjusting your filters, please be sure to click the Apply button so that your desired dataset loads. To revert back to your default filters, click the Reset button.


Graphs

You have the ability to view and analyze your data sets through 4 comprehensive graphs:

  1. Overview: The Overview graph provides you with a comparative look into your overall Revenue, Number of Ad Requests, and Fill Rates. Hint: By hovering over a series of dots you can see your metrics within your specified interval. This interval is specified in the “Interval” dropdown in the Filtering section, where you can analyze your data at an hourly, daily, weekly, or monthly interval.
  2. Bidder Mix: The Bidder Mix graph shows you how each “bidder” i.e. demand partner is performing within your bidder stack.
  3. eCPM: The eCPM graph shows your effective CPM metrics: eCPM’s Filled, eCPM’s Won, and eCPM Bids. Hint: By hovering over a series of dots you can see your metrics within your specified interval. This interval is specified in the “Interval” dropdown in the Filtering section, where you can analyze your data at an hourly, daily, weekly, or monthly interval.
  4. Impressions: The Impressions graph shows a collective overview of all Requests. Metrics included: adRequests, bidRequests, wonRequests, and filledRequests. Hint: By hovering over a series of dots you can see your metrics within your specified interval. This interval is specified in the “Interval” dropdown in the Filtering section, where you can analyze your data at an hourly, daily, weekly, or monthly interval.

Data

The overall data tables provide you with a full view into your performance. The data types can be defined as the following:

  • Date
  • Ad Unit Code: The full ad slot name or ad unit name that includes the DFP ID
  • Demand Partner
  • Ad Renders: All ad requests that cleared DFP/number of impressions that were served
  • Revenue: Ad server revenue as reported by the publisher
  • Ad Renders eCPM: Collective eCPM for all bids that won inside of the publisher’s ad server
  • Ad Render Rate: The rate at which impressions serve on the page i.e. renders. This is calculated out of the total number of ad requests
  • Ad Requests: The total number of ad requests is calculated by adding all bids together, including errors and timed out bids
  • Ad Responses: The number of times a Demand Partner responded with a bid
  • 360 Auction Wins: The total number of bids that won the Biddr360 auction. This may include bids that won the ad server auction, as well as bids that did not clear the ad server auction
  • 360 Win eCPM: Collective eCPM for bids that won the Biddr360 auction
  • 360 Win Rate: The 360 Win Rate is the rate at which bids are winning the Biddr360 auction, and it is based off the total number of ad requests
  • eCPM Bid: The collective eCPM for all successfully recorded bids
  • Ad Response Rate: Ad Response Rate is defined as the percentage of responses of received bids out of the total number of ad requests
  • No Bid: All bids that fail to register due to server errors or other non-time out related causes
  • Timeouts: Bids that do not get registered due to its response beyond the time allotted for the auction
  • Timeout Rate: The rate at which bids come in as timed out bids. This is based out of the total number of ad requests
  • Avg Execution Time: The time range from the first time a bid is sent until the response time begins
  • Avg Response Time: The time that it takes for Demand Partners to respond. This metric is derived directly from the Demand Partner

Exporting Data

You can export your data sets into an XLS or CSV file by clicking the Download button. Your exported sheets will return the latest filters that you applied to your view.