The Biddr360 Control Center was built to provide publishers with a new sense of transparency and control, by providing you with the ability to adjust and optimize your header bidding strategies in real-time. Far too often, we found that publishers were continuously relying on their technology partners and or on their ad ops team to make any adjustments to your stack.

Some of the features in which you can benefit from, include enabling or disabling demand partners based on performance, organizing bidder sequence to ensure that all bids are sent before a timeout is reached, custom price buckets, and the ability to increase/decrease CPM adjustments, amongst other imperative features.

Once you generate your initial def file and paste it into the head of your page, your code will automatically update each time you make an adjustment inside of the Control Center. The code is simply a link to the def file that lives inside of our servers, and you never have to touch the code again!

Ad Units

Within each individual ad unit, publishers will begin by inputting their Ad Code, Div ID, and Ad Size/s. Additionally within this component, publishers can add/enable, or disable Demand Partners, while also having the ability to arrange the Demand Partner sequence. This is especially beneficial when you identify that specific Demand Partners are taking longer than others to return a bid, and by placing them first in sequence you increase the likelihood of receiving bids back in time to set targeting in DFP.

Ad Code

Ad Code is the full ad slot name or ad unit name which includes the publisher’s DFP ID (Ad Code Format: /123456789/Ad_Unit_Name)

Div ID

Div ID is a unique id every time a tag is pulled from DFP. This needs to be the div that is actually on the page. (Div ID Format: div-gpt-ad-1234567891011-0)

Ad Sizes

Publishers may include as many sizes as they wish from the provided list, however the Control Center does not accommodate custom ad sizes

Demand Partner Management

To add i.e. enable Demand Partner/s, click the + button underneath “Add Demand Partner” on the right side of the Ad Units section. Upon clicking, the logos of approved Demand Partners will appear, and then you can click on the Demand Partner’s logo who you wish to enable. Once added, each Demand Partner requires distinct information within the bidder itself, which will appear in the text fields inside of the bidder. To disable a Demand Partner, simply click the X on the top right of the bidder.

Biddr Options


For each impression, all demand partners are provided a set amount of time to respond. Any bid that responds after the timeout is reached, will be ignored. With the Control Center, you can set your timeout to one that best suits your needs. Timeouts can be adjusted as you deem suited based on performance. Our default is 1000 ms. Additionally, you can control the timeout for different environments/device types (mobile, desktop, tablet) by creating separate def files for each.

Bid CPM Adjustments

As a publisher, you may have several agreements with your demand partners when it comes to gross versus net bids. For example, if you have an agreement with Demand A and they are sending you gross bids that need to be adjusted by 20%, then you would need to multiply the bid by .8, so you would input .8 into the Demand A slot. Be sure that your adjustments are inputted in decimal format. This tool is also very beneficial when managing discrepancies between your ad server data versus what the demand partners are reporting.

Price Buckets

Price Buckets allow you to specify the granularity/interval of the bids that the Biddr360 engine will send to your ad server. You can easily adjust intervals between dollar amounts that best suit your preferences. For example, if you group bids in 10 cent increments, then bids that come in at $1.16 or $1.12 would be rounded down into a single price bucket of $1.10. Please note that your price buckets inside of the Control Center do not reflect inside of DFP, so you need to create individual line items inside of DFP to reflect the price buckets in order to activate the feature. Your Price Buckets setup in the Control Center are defaulted to 5 Price Tiers and Price Bucket Increments (PBI), which hold 63 values:

1: Tier/PBI: 0.1 / 0.10

Values: 0.10, 0.20, 0.30, 0.40, 0.50, 0.60, 0.70, 0.80, 0.90, 1.00, 1.10, 1.20, 1.30, 1.40, 1.50, 1.60, 1.70, 1.80, 1.90, 2.00, 2.10, 2.20, 2.30, 2.40, 2.50, 2.60, 2.70, 2.80, 2.90, 3.00, 3.10, 3.20, 3.30, 3.40, 3.50, 3.60, 3.70, 3.80, 3.90, 4.00, 4.10, 4.20, 4.30, 4.40, 4.50, 4.60, 4.70, 4.80, 4.90

2: Tier/PBI: 5 / 0.50

Values: 5.00, 5.50, 6.00, 6.50, 7.00, 7.50, 8.00, 8.50, 9.00, 9.50

3: Tier/PBI: 10 / 5.00

Values: 10.00, 15.00

4: Tier/PBI: 20 / 10.00

Values: 20.00

5: Tier/PBI: 30 / 30.00

Values: 30.00, to Max