bRealtime Blog

PRESS RELEASE: bRealTime Announces Biddr Cloud – Server to Server Connections for Header Bidding Publisher Suite, Biddr360

Experience the Demand, bRealTime Announces Biddr Cloud – Server to Server Connections for Header Bidding Publisher Suite, Biddr360 New York, NY – January 30, 2017 – bRealTime is a leading media and technology company that has a mission of driving programmatic business solutions for a better digital marketplace. Today’s announcement of its new Biddr Cloud […]

PRESS RELEASE: bRealTime Launches Groundbreaking Publisher Tool Set, Biddr°360

bRealTime Launches Publisher Solution Set, Biddr°360 CPXi Programmatic Marketplace Division, bRealTime, takes reigns of header bidding innovation, releases revolutionary header bidding suite for publishers. bRealTime, a leader in header bidding solutions, today announced the release of their groundbreaking publisher tool set, Biddr°360. Biddr°360 is the only header bidding solution that allows publishers to have real time […]

bRealTime General Manager, Brian Weigel, Shares Ad Blocking Insights With The Drum

Ad-Blocking, as a topic, continues to weave it’s way into many conversations throughout the ad tech industry. Its impact is felt across the entire digital ecosystem, affecting the publisher, the advertiser, the technology, and the end user. With the growth in usage of ad-blocking technology, publishers are met with declining revenues as the ad tech […]

In the News: bRealTime General Manager, Brian Weigel, featured on MediaPost

Responding to the news of Rubicon’s with poor earnings results that were attributed to the late adoption of header bidding, General Manager of bRealTime, Brian Weigel, responds with a look at what’s next in the evolution of header bidding.    With header bidding’s innovation story in its infancy, it isn’t going anywhere anytime soon. Though it’s often seen […]

PRESS RELEASE: bRealTime Announces Significant Growth in Adoption and Revenue from Header Bidding Offering

CPXi’s Programmatic Marketplace Division Sees 330% Increase in Header Bidding Revenue Since the Offering’s Launch in Q1 NEW YORK, NY–(Marketwired – May 4, 2016) – bRealTime, the preferred programmatic marketplace and division of digital media company, CPXi, today announced that it is now accessing more than 1.5 billion ad impressions, daily, thru its header bidding […]

bRealTime Releases White Paper Detailing the Advent of Container Solutions

CPXi’s Programmatic Division Illuminates the Darkness Around Header Bidding’s Next Big Thing NEW YORK, NY–(Marketwired – Apr 12, 2016) – bRealTime, the preferred programmatic marketplace and division of digital media company CPXi that connects the highest quality publishers with sophisticated media buyers, today released a comprehensive white paper entitled, “Header Bidding Containers: A guide to […]

Header Bidding: An Interview with bRealTime GM, Brian Weigel

  Ad Tech Thought Leadership: Are we Ready for Header Bidding?    In an interview with MonetizeMore, GM of bRealTime, Brian Weigel, discusses today’s challenges in header bidding for both publishers and solution providers.       What are the usual challenges for publishers with regards to using a header bid strategy? Although header bidding […]

Integral Ad Science Welcomes bRealTime to Certified Viewability Partner Program

NEW YORK, NY–(Marketwired – Mar 16, 2016) – Integral Ad Science, the leader in quantifying digital media quality, today announced thatAltitude Digital, bRealTime, Cadreon Brazil, ChoiceStream, Dstillery, Exponential, Media iQ, sovrn, Twelvefold and VertaMedia are the latest companies to join its Certified Viewability Partner Program. As members of the program, sellers agree to use Integral […]

Industry News for February 8th

If you’d like to read the full articles, click the links below: What a $5 million Super Bowl ad can buy you in digital media Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic L’Oreal USA Looks to Develop Own Programmatic Trading Desk With a bet on a platform strategy, BuzzFeed […]

bRealTime Featured on AdExchanger

bRealTime recently rolled out its header-bidding technology, and many publications were quick to feature bRealTime and its new offering. Today, AdExchanger featured the programmatic division in its piece about header-bidding wrappers. Read the article previously posted on AdExchanger here… Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to […]