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  1. A view of programmatic media in which the needs of both buy and sell sides are balanced to develop a mutually beneficial ecosystem.

In a preferred programmatic world, automation should not simply be for its own sake. Instead, it should be considered one piece of a puzzle that ultimately helps deliver a more efficient level of trading between advertisers and direct publishers. The needs of both the buy and sell sides must be equally considered to develop a mutually beneficial ecosystem. For publishers, this means fostering relationships that result in the highest yield with visibility into advertisers filling their inventory. For advertisers, the story is similar: clear inventory transparency (including cost and position on the page) so they can make informed buying decisions and exceed the results they expect. Preferred programmatic must be about removing the distinction between technology and service in order to create a preferred way of doing business.

PREMIUM ENVIRONMENTS
Maintain brand reputation with handpicked placements that are purchased in advance.
GUARANTEED INVENTORY
Benefit from our direct publisher relationships with guaranteed first-party inventory.
TIGHT CAMPAIGN CONTROL
Enforce tight frequency capping to improve campaign performance and efficiency.
DOMAIN TRANSPARENCY
Ensure high levels of brand safety with full top-level domain transparency.
MULTI-CHANNEL MEDIA
Achieve cross-platform success with solutions that include display, mobile and video.
CUSTOM IMPACT
Available ad units range from standard IAB units to custom high impact executions.
PERSONAL ATTENTION
Get all aspects of your campaign managed by a dedicated account representative.

PREMIUM ADVERTISERS
Maximize demand for each impression with inclusion in our premium inventory tier.
GUARANTEED FILL
Have confidence that 100% of your premium inventory will be filled with quality ads.
SINGLE POINT CONTROL
Maintain control of your most valuable inventory through an easy-to-use marketplace.
AD STREAM TRANSPARENCY
Ensure that ads complement your site with full transparency, control and safety.
MULTI-CHANNEL SOLUTIONS
Maximize returns with multi-faceted solutions across desktop display, mobile and video.
CUSTOM AD SIZES
Customizable units provide additional monitization opportunities for your websites.
PERSONAL CONTACT
Achieve new levels of inventory monitization with customized consultation services.