bRealtime Blog

Start Your Tax Season With a PMP Package

Tax season is upon us! So prepare yourself with a PMP package a la bRealTime. Take a look at the one-sheet below, and click on it to be redirected to the bRealTime site where you can learn more about the programmatic division’s offerings. Follow bRealTime on Twitter for more programmatic news and updates!  

‘Tis the Season for Awards

We have a lot to be thankful for at CPXi this season! Our company has recently been recognized for our growth, innovation and amazing workplace atmosphere. Check out this list of awards to learn more about CPXi’s 2015 successes… AMA 4 Under 40 Mike Seiman was one of the four recipients of this award that honors individuals who […]

L’Eggo Your Ego: Why You Should Hire Smart People

Let me start off by saying, as a new manager, I’ve been hired more times than I have hired others.  I’ve spent more times researching companies and crafting all-STAR (Situation, Task, Action, Result) answers to behavioral questions than I have reviewing resumes and interviewing candidates.  But my experiences as both a hired employee and a […]

Utilize Holiday-Focused Private Marketplace Packages (PMP) to Connect With Consumers

In 2015, almost half of all holiday shopping, both buying and browsing, will be done online.  With this mass proliferation of online activity, advertisers of all categories will be competing for a share of consumer attention.  When planning critical Q4 Holiday budgets, brands and those responsible for brand’s marketing dollars must create a bold strategy to […]

Viewability: Consider the Publisher’s Perspective

It’s Throwback Thursday! Celebrate today by reading this Article originally posted on iMediaConnection.com by Brian Weigel, GM of bRealTime.  If you were to create a word cloud for the current digital media buzzwords, one of the largest entries, right now, would be ‘”viewability.” The idea that advertisers should only be charged for ads that have actually been […]

Header Bidding 101: What Is It and Why Does It Matter?

In this article previously posted on iMediaConnection, VP of Product Johanna Pesso explains the importance of header bidding for publishers. While most people spent their summer adventuring on family vacations or lounging poolside, those of us on the publisher tech side of digital advertising were busy conquering the new innovative landscape of “header bidding.” Since […]

bRealTime Becomes one of Google’s Certified Publishing Partners

Since its inception, bRealTime’s focus has always been to develop strategy and solutions for our publisher partners in order to help them best leverage their digital media assets, from both a revenue and engagement perspective. Ideally, we are able to help them achieve this while also ensuring an optimal user experience. As part of that […]