bRealtime Blog

bRealTime General Manager, Brian Weigel, Shares Ad Blocking Insights With The Drum

Ad-Blocking, as a topic, continues to weave it’s way into many conversations throughout the ad tech industry. Its impact is felt across the entire digital ecosystem, affecting the publisher, the advertiser, the technology, and the end user. With the growth in usage of ad-blocking technology, publishers are met with declining revenues as the ad tech […]

PRESS RELEASE: bRealTime Announces Significant Growth in Adoption and Revenue from Header Bidding Offering

CPXi’s Programmatic Marketplace Division Sees 330% Increase in Header Bidding Revenue Since the Offering’s Launch in Q1 NEW YORK, NY–(Marketwired – May 4, 2016) – bRealTime, the preferred programmatic marketplace and division of digital media company, CPXi, today announced that it is now accessing more than 1.5 billion ad impressions, daily, thru its header bidding […]

A Recap of the bRealTime Publishing Summit

This article is written by Kelli O’Donnell, Product Marketing Manager, CPXi   On March 24th, bRealTime hosted our first bRealTime Publishing Summit at Google’s NYC offices as part of the Certified Publishing Partner Program, in which bRealTime is an inaugural member, the half-day event revolved around publishers, and the opportunities and challenges they face is […]

How to ‘Contain’ Latency

This article is written by Kelli O’Donnell, Product Marketing Manager, CPXi What is Latency? Technically speaking, latency is the time it takes for a host server to receive and process a request for a page object. Page objects can be anything from a banner ad to a CSS file to a standard image. So tangibly, […]

bRealTime Releases White Paper Detailing the Advent of Container Solutions

CPXi’s Programmatic Division Illuminates the Darkness Around Header Bidding’s Next Big Thing NEW YORK, NY–(Marketwired – Apr 12, 2016) – bRealTime, the preferred programmatic marketplace and division of digital media company CPXi that connects the highest quality publishers with sophisticated media buyers, today released a comprehensive white paper entitled, “Header Bidding Containers: A guide to […]

Header Bidding: An Interview with bRealTime GM, Brian Weigel

  Ad Tech Thought Leadership: Are we Ready for Header Bidding?    In an interview with MonetizeMore, GM of bRealTime, Brian Weigel, discusses today’s challenges in header bidding for both publishers and solution providers.       What are the usual challenges for publishers with regards to using a header bid strategy? Although header bidding […]

Integral Ad Science Welcomes bRealTime to Certified Viewability Partner Program

NEW YORK, NY–(Marketwired – Mar 16, 2016) – Integral Ad Science, the leader in quantifying digital media quality, today announced thatAltitude Digital, bRealTime, Cadreon Brazil, ChoiceStream, Dstillery, Exponential, Media iQ, sovrn, Twelvefold and VertaMedia are the latest companies to join its Certified Viewability Partner Program. As members of the program, sellers agree to use Integral […]