bRealtime Blog

In the News: bRealTime General Manager, Brian Weigel, featured on MediaPost

Responding to the news of Rubicon’s with poor earnings results that were attributed to the late adoption of header bidding, General Manager of bRealTime, Brian Weigel, responds with a look at what’s next in the evolution of header bidding.    With header bidding’s innovation story in its infancy, it isn’t going anywhere anytime soon. Though it’s often seen […]

True Programmatic for Publishers: Moving Past the Waterfall

Article originally posted on iMediaConnection.com Imagine an estate auction with 100 interested bidders and myriad different pieces on the docket, ranging from the small and insignificant to larger and historically relevant. Because each of the potential buyers has perfect information and an equal chance to bid on any piece that they find valuable, once the bidding […]

The New Programmatic: Customizing the Pipes

Article originally posted on iMediaConnection.com Programmatic technology has become the pipes that connect the digital advertising industry, enabling inventory to flow faster than ever before. Like most advances in the industry, however, the initial appearance of automated media buying was met with suspicion and foot dragging, which eventually gave way to adoption and evangelism. And, […]

bRealTime Releases Premium Private Marketplace Inventory Packages

bRealTime Releases Premium Private Marketplace Inventory Packages to Key Programmatic Partners CPXi’s Programmatic Division to Offer Transparent, Customizable, and Scalable Inventory Access to DSPs and Key Industry Providers, Including AppNexus, DoubleClick Ad Exchange (AdX) by Google, Kantar Media, Mediaocean and More NEW YORK, NY–(Marketwired – April 8, 2015) bRealTime, the programmatic media division of digital […]

Release: Growth Of Programmatic Mobile

bRealTime’s Programmatic Mobile Marketplace Continues Exponential Growth, Reveals 682% Revenue Growth in 2014; Already Up 258% in 2015 CPXi Division Leverages Direct Relationships With Mobile Publishers Like IFLScience and Slashdot Media; Serves Custom, High-Impact Mobile Ad Units NEW YORK, NY–(Marketwired – Mar 3, 2015) – bRealTime, a programmatic division of digital media holding company CPXi, […]

January’s Seller Trust Index

Last week, Pixalate, a programmatic advertising analytics platform, released its January Seller Trust Index. The monthly index analyzes hundreds of programmatic advertising sellers and ranks them by the degree to which they filter their inventory for fraud. Pixalate has looked at billions of impressions across the net, assessing each seller on areas such as viewability, fraud, engagement […]

The Top Rated Sellers in Programmatic

Last week, Pixalate, a programmatic advertising analytics platform, released its first monthly Global Seller Trust Index, which looked at 400 programmatic advertising sellers and ranked them by the degree to which they filter their inventory for fraud. Pixalate has looked at more than 100 billion impressions across the net, assessing each seller on areas such as viewability, […]

Digiday Article Series by Jonathan Slavin

This article was written by Jonathan Slavin, Chief Revenue Officer, CPXi. Originally published on Digiday October 21, 2014 Programmatic media buying is here to stay, and for good reason: Automation is effective, efficient and hedges risk for all of the players. Today’s technology allows both buyers and sellers fluid automation to maximize their campaigns at […]